Posts Tagged ‘Premier Sports’


As people are gearing up for the start of the NHL season, with many having subscribed to either Premier Sports on Sky or have subscribed to NHL’s Game Centre Live (GCL), there’s one thing that you should note. I saw this on Twitter on the @UKNHL feed that games that are shown live on Premier Sports will NOT be available live on GCL. The games shown live on Premier Sports will be available on GCL 48 hours after the event.

 

Premier Sports, currently only available to Sky customers, has a four year exclusive agreement for NHL rights in the UK and aims to show up to 15 games per week. Obviously as the channel is not available to Virgin Media customers, many have turned to GCL to receive their dose of NHL action.

 

For the opening weekend, the following games will not be available on GCL:

  • Penguins vs Flyers
  • Maple Leafs vs Canadiens
  • Avalanch vs Wild (joined in progress)
  • Blackhawks vs Kings
  • Captials vs Lightning
  • Flyers vs Sabres

A full list of games that will NOT be available live on GCL can be found on the Premier Sports website at www.premierpsorts.tv

 

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I’ve had a lot of questions on where to watch the NHL in the UK and I thought a quick update would be in order. The UK NHL rights are held exclusively by Premier Sports, which is only available to Sky customers. Premier Sports has the NHL rights for four years for the UK. 

Other alternatives would be game centre live, or then subscribe to internet feeds from the likes of RDS. 

 

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After speaking to a source working within ESPN about the hockey situation and the broadcast mess, I learnt an interesting fact about the coverage deal for the UK. For understandable reasons I cannot name the source, but the source does work for ESPN and is credible.

It appears that for the UK ESPN America actually bid more for the rights to broadcast NHL than Premier Sports did, but what clinched the deal for Premier Sports was that they promised the NHL and the rights holders that they would be doing more promotional work around the game and that they would make a hard push to get more people interested in the game.

ESPN America was really interested and wanted to carry on showing the NHL in the UK, but as MarkUKLeaf mentioned on his blog: “Commissioner Bettman said to me on the phone that they didn’t want to deal with ESPN America as hockey had to compete with other US sports like baseball and basketball.”

Where I am sure Premier Sports is doing its best to do this, there are people out there who feel disappointed by the coverage so far. There has been numerous calls for half time analysis shows instead of adverts or the interview segments (I’m sorry I forget what it’s called as I automatically change channels for the break). After tweeting Premier Sports about this during their first Hockey Night In Canada broadcast, which I eagerly anticipated with pre-game and the stunning intro videos that CBC is renowned for, I was disappointed to learn that these will not be shown.

The tweet from Premier Sports read: “we are only allowed to take the games at the moment not studio as the rights for that are separate. We are trying for CBC.” Encouraging, but not really ideal. Though please do bear in mind that there was a similar issue with NASN/ESPN America a few years ago where they couldn’t show the CBC feed of the games.

Now here is the real kicker in all of this. According to my source, the deal was in place WEEKS before the games went on air with Premier Sports. So a deal was in place weeks before the season even started and Europe was left in the dark for nearly A MONTH into the season. I can’t help but feel a little bit cheated by the all parties involved. Surely it would’ve been beneficial for both the league and Premier Sports to get off to a better start with the new programme.

I can’t help but feel that the NHL wanted to have the Nordic region deal in place before allowing other media partners to release the fact they carried the sport.

Just a shame that us fans were cheated with this.


We are a week in to the new NHL season and where GameCenter Live works again and people seem happy with it, the UK has seemingly bagged itself a TV deal through Premier Sports TV, which will be on Sky channel 433. The NHL section is on the Premier Sports web-site, though at the moment there aren’t too many games listed for live broadcasts as yet, but this could be as the deal is seemingly new. In a Tweet by Premier Sports TV said “We have the NHL! Starts live this weekend and we aim to show as many games live as possible in UK. Up to 10 a week.”

However, despite the long wait for a TV deal, many fans in the UK have turned to Twitter to say that GCL is still a preferred option for them, mainly due to the fact that it offers more games. We will have to wait and see how the situation develops with Premier Sports and what type of games they will be offering in the coming weeks. Hopefully they will offer a similar sort of standard in games to that of ESPN America. The schedule for Premier Sports hockey can be found at: http://www.premiersports.tv/

However, Premier Sports is not available to Virgin Media customers, which is not ideal as this is clearly cutting out a portion of the market and potential viewership. Additionally, Premier Sports does not have an HD channel on Sky, which means that fans that subscribe to the channel would have to watch the games in regular definition. Personally ESPN America spoiled me with HD broadcasts and in my elitist mind, I sort of snubbed the non-HD channel.

There is no confirmation as of yet, whether Premier Sports will be available on Virgin Media Also there is no confirmation as yet whether the TV deal would mean that the NHL would block GCL for the UK market as it did in the Nordics during the NHL Premiere games. Personally my opinion is to not shut down GCL as it would cause a huge uproar among fans who have paid for it and clearly enjoy the service. I’ve maintained from the start that to truly expand, the NHL needs a TV and an online presence in Europe. Though in the crazy times that it has gone through with the TV rights, it wouldn’t surprise me if they decided to pull the plug. However, the TV deal does offer a glimmer of hope for people like me whose internet connection is not able to support the streams from GCL.

As for the rest of Europe, there is no deal in place as yet, though I have seen suggestive comments coming from a couple of broadcasters saying that they have heard encouraging news about the rights.

The time is right for the NHL to get the mess sorted out as soon as possible. The league has an ideal opportunity in its hands to gain more fans in Europe. As the NBA seems to be heading into a lock out season, the MLB season is on the final stretch, the NHL has a great opportunity to convert a couple of fans into hockey lovers with the offerings of American sports on the European continent winding down with several leagues being close to the finish line.

I will look to provide more info on the wider European TV rights as soon as I hear anything. I would also urge any fans looking to subscribe to the channel to wait just a little while to see how the offering improves/changes as at the moment, it looks rather slim.

Update: Premier Sports has tweeted to say that it will be aiming to show 10 games per week, mainly live and that all games would be repeated. The subscription to the channel is £7.99 per month. I’m a bit curious about the word ‘mainly’ in the tweet however.

 

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