As of today, 28th of September, with eight days to go till the puck drop for the NHL regular season, the NHL has made Game Centre Live available to Europeans. Where this is a step forward, many of us still want the games on television. Notably, like I mentioned in my open letter to the NHL, AMI Partners and Medge Consulting, the internet does provide the league with further opportunities, but it cannot solely rely on online presence.
I mentioned in my letter that some households cannot receive sufficient speeds to stream games and having watched the Game Centre Live introduction video on the site, it froze four times for me. This simply is not acceptable or a proper way to watch a high speed sport.
Game Centre Live will provide option for us to pay monthly for the subscription, but once you sign up you are tied to the contract and expected to make payments on schedule.
However, the bigger picture here is that the NHL has seemingly undercut Medge Consulting (the TV Rights owner) and provided Europeans with a way to watch the games, even if not in a desireable manner. What this means for Medge is that it will be even more difficult to come up with an agreement with broadcasters as GCL would appear a cheaper alternative to what Medge is selling the rights for. I would like to stress that the prices I’ve heard are rumours and I have no access to confirmed figures.
So what are the options then? For those who have fast internet access, GCL is a good way to go, but for me and I’m sure many in the same boat who receive only fraction of the promised internet speeds, will have to look elsewhere. Making GCL available to Europe IS NOT a solution to the problem. The NHL needs to be on TV AND online if it really wants to make its presence known in Europe. Where GCL offers us the opportunity to watch the games I can’t help but feel that the situation is a throwback to the 80s and mid 90s when it was seemingly impossible to watch live games on television (apart from the cup finals). Like I said, I fear that the NHL has taken a step back which will take more than five years to recover from as it has a lesser capacity to attract new fans in Europe.
There’s a Twitter handle to use for TV rights for Europe (#NHLTVDeal4Europe), so please spread the word and hopefully the powers that be will take notice and we can finally see a solution to the deadlock situation.