Sweden brings out big guns to fill the rafters at Globen.Even after the recent price cuts at the games, the audience numbers have not improved. This has lead to the organisers giving away free tickets to Stockholm’s junior hockey teams/players.
The free tickets will be handed out for this weekend’s games and will exclude Sweden’s game and the Russia vs Czech Republic game. The aim of the initiative is to improve the atmosphere in the arena. “Naturally we want fans to come and see Sweden play, but at the same time we don’t want to have the rest of the teams to play to an empty stadium,” said the Swedish hockey association’s chairman Christer Englund.
As reported before, the ticket prices in both Finland and Sweden have raised a lot of discussion. Sweden already slashed the prices by 70% after Friday’s Sweden vs Norway game was played to a half capacity Globen.