After the huge backlash on the ticket prices at both Helsinki and Stockholm games, and after the embarrasement of attendance numbers in both Helsinki andStockholm, the Swedes have reacted to the critique and have slashed the ticket prices for the rest of the games by 70%.
For the remainder of the games the ticket prices at the Sockholm games are in the region of €44 (previous prices were at €145). Those fans who had purchased their tickets to the rafters at Globen for th Sweden vs Czech Republic game, will have the opportunity to move closer to the ice level.
Organiser, Christer Eglund said “We could have made more of a profit if we would’ve kept the prices as they were, as the World Championships boom would grow as the games progress. However, we have one of the greatest brands to protect and therefore we are eager to effer all supporters the opportunity to enjoy the games.”
The reaction comes after the first four games at Globen were watched only by an audience of 8,000. Seriously, 8,000 fans across four games. You do the math and the averages, but in either case it is bad!
Even Swedish superstar Henrik Zetterberg criticised the ticket prices. “It is an embarrasement and sad that only a small number of spectators turn up. The fault is not with the audience. With these prices families will not turn up at the arena to follow hockey.”
There has been no news as yet whether Finland will follow suit.